‘Kalām’ Centre for Trusting Societies encourages and supports initiatives designed to improve trust as one of the fundamentals of human agency and wellbeing.



Crisis in trust can lead to information disorder. This disorder refers to the many ways our information environment is polluted. This contamination affects human agency and wellbeing..



The present survey is designed to understand perception of audience with respect to information and news trust. This study will help us determine key aspects that are influencing public trust on information and news with reference to Pakistan’s media. Your response is valuable for us to identify relevant interventions to improve information and news trust at content, practice, and policy level.

Trust Fellowship


The Trust Fellowship Programme focuses on ‘The Hazards of Information Disorder’. The programme aims to encourage information hygiene by improving the state of factual reporting practices in the country with the mission to cultivate trust in the society. This Fellowship exposure is designed around contextualized academic and research training that enable an enlightened understanding of the factors that drive trust. Supported by partners, selected winning journalists of AGAHI Awards go through training sessions aimed at building their individual capacities. The sessions - conducted by our network of academics and mentors - are planned to equip the Fellows to better comprehend the known and the unknown threats that emanate from information disorders including an advance understanding of the types of misinformation, disinformation and malinformation practices by our network of academics and mentors.


Sidra Dar

Sidra Azhar Dar is currently working with Voice of America Urdu Service. She started her journalism career with print media in 2010. In 2013, Dar joined Geo News Network as an associate reporter. Then in 2016, she joined Neo News Network as reporter. Her work focuses on challenges confronted by women, environment, social issues and humanitarian issues. Sidra Dar is an AGAHI Awards winner.

Aiman Mehmood

Aiman Mehmood has a Masters in Mass Communication from University of Karachi. She is a Digital Media Journalist. Mehmood has more than 3 years of experience at Dawn News Urdu. and is currently associated with Samaa Digital. Aiman Mehmood is an AGAHI Awards winner.


when journalism becomes a vector for disinformation, this further reduces public trust and promotes the cynical view that there is no distinction between different narratives within journalism on the one hand, and narratives of disinformation on the other…

Source: UNESCO’s handbook on Journalism, Fake News’ & Disinformation

Dr Najma Sadiq

Dr Najma Sadiq is the Head of the Department of Mass Communication and Founding Director of the Centre for Creative Economy at the National University of Sciences and Technology (NUST) in Pakistan. With a PhD from the University of Salzburg, Austria, Dr Sadiq carries professional, teaching and research experience. In her role as the Director Centre for Creative Economy, she developed a collaborative platform that works for the creative industries in Pakistan. The aim of the centre is to involve in research-led interventions to exploit the economic potential of creative sectors. She is involved in various funded research projects related to media practices in Pakistan with a specific focus on conflict and strategic communication. Her research focus is on theoretical and practical understanding of Indigenous communication and media practices.

Osama Bin Javaid

Emmy-nominated broadcast journalist Osama Bin Javaid has been making complex conflict zones understandable for global audiences for two decades. For the last ten years, he's been working in the Middle East with Doha-based Al Jazeera English. Osama has been reporting on stories from the rise to the fall of ISIL in Syria-Iraq and beyond, Arab Spring, Taliban, Refugee crises, Humanitarian suffering, and the Gulf crisis. In addition to City University of London, he is also an alumnus of United Nations University, International Leadership Institute.

Osama's work specializes in reportage and investigative pieces for TV and digital platforms on radical groups including ISIL, AlQaeda, and Taliban. Osama has worked on stories in Qatar, Italy, Syria, UK, United States, Kazakhstan, Germany, Iraq, Malaysia, Egypt, Turkey, Saudi Arabia, Iran, Pakistan, Afghanistan, Kashmir, Oman, Sudan, Yemen, Libya, Jordan, Azerbaijan, Myanmar, and Austria. He frequently travels to the Asian subcontinent and has extensive knowledge of groups and issues in Indo-Pak affairs and the Pak-Afghan-Iran border. He's also helped develop teams and strands for energy reporting on Al Jazeera and produced an award-winning documentary on the politics of oil and Saudi Arabia.

In addition to speaking to students and providing training at elementary, undergraduate, and postgraduate levels, he has been invited to speak at events for Young Professionals in Foreign Policy and at the City University of New York. Osama is a voluntary adviser for the Business Forum Doha. He is also a board member and co-founder of Green's Better - an environmental awareness initiative. He's an advisor to Agahi - an NGO which creates non-paid communication strategies, content intelligence structures, development collaterals, and tools for diverse sectors and organizations. Osama Bin Javaid was a finalist for Study UK Alumni Awards in the Middle East and North Africa for Professional Achievement.

Zarar Khuhro

Zarrar Khuhro has a bachelor’s degree in English and Communications and an MBA from IBA.

He has worked in Pakistan’s print and TV media industry since the 90’s, starting from being a subeditor in the News international to being the magazine editor at Express Tribune (along with other editorial duties) and then magazine editor at Dawn Newspaper. Zarrar has also worked on the Geo English project and then later at Geo news while also being a host/ anchor. Desk head at Dawn News. He currently co-hosts a current affairs show on Dawn News by the name of Zara Hut kay and contributes regular columns to various publications.

Razeshta Sethna

Razeshta Sethna is a journalist and researcher with over eighteen years of experience in print, broadcast and digital media. She was previously an assistant editor at Dawn newspaper as a leader writer and special campaigns editor. She was also a senior assistant editor at the Herald, a political monthly. She has also worked extensively as a broadcaster and news producer for Geo Television and later Dawn News Television — the first English-Language TV channel in Pakistan — where she interviewed world leaders including Dr Abdullah Abdullah and Ambassador Holbrooke, as well as brought attention to the work of rights activists and women politicians in Pakistan and Afghanistan who make a difference to the lives of others. Human rights issues and conflict resolution remain at the core of her journalism.

Her research interests focus on human rights and development; media rights; drivers of radicalisation; preventing and countering violent extremism (P/CVE programmes) in urban centres; gender, peace and security; strategies for post-conflict development and peace-building in Pakistan and Afghanistan, among other areas. She has conducted extensive fieldwork in Afghanistan (2013, 2014, 2015), interviewing major stakeholders, including women parliamentarians, minority politicians, government and military personnel, religious leaders, artists and scholars. She also conducts investigations into human right violations with local and international development organisations in Pakistan. Currently her work focuses on policy research into media violations; issues of violent extremism and radicalisation among other areas. She is the recipient of the I.A Rehman Research Grant for 2021 awarded by the Human Rights Commission of Pakistan. Her research is focused on the state of Pakistan’s contemporary media landscape highlighting attacks against journalists and curbs on freedom of expression.

She holds an MSc in Violence, Conflict and Development with Distinction from the School of Oriental and African Studies, University of London, having taken a sabbatical from journalism in 2018 when awarded a Chevening postgraduate scholarship. Her MSc dissertation examined issues of radicalisation in Britain through the lens of citizenship, rights and identity vulnerability. She is also a Chevening South Asia Media Fellow (University of Westminster, London, 2013) and a Thomson Reuters Fellow (2015) at the Reuters Institute for the Study of Journalism at the University of Oxford. She has professional and academic experience including several reporting projects in the region on issues such as the management of war-to-peace transitions; the role of women in peace negotiations; human development and security in post-conflict environments, among others.

Tanzeela Mazhar

Tanzeela Mazhar is a senior broadcast Journalist and creative writer with diverse experience of working in electronic, print and digital media since 2002. Mazhar has worked with PTVNews, AAJ TV, JAAG TV, ATV, DBTV as anchor. She covers politics, human rights and gender issues. Currently, she is hosting a prime time talk show covering politics and regional issues.

She contributes to Independent Urdu, Nayadaur Media. Mazhar is also convener and General secretary of South Asian Women in Media (SAWM) Pakistan, SAWM is a SAARC body of women in media to collaborate across the region. She is the founder of Social Reforms for Democracy (SRD), a non-profit working on social reforms through dialogue and advocacy.

Mazhar works as a trainer on media, freedom of expression, gender rights and digital media. She created the “women in media Pakistan” platform in 2016. Mazhar has a masters degree in computer sciences. She has done several national international certifications on journalism, gender and human rights.

Siddique Humanyun

Siddique Humayun is a graduate of Columbia University, a writer, trained policy analyst and a journalist with a demonstrated history of working in the writing and editing industry. He is skilled in Political Communication, News Writing, Editing, Photojournalism, and Public Relations.

Humayun is currently the part of permanent faculty of Journalism at the Department of Mass Communication at the School of Social Sciences and Humanities, NUST. Among other courses, he teaches investigative journalism, documentary making and media laws and ethics.

He has previously written for publications such as Dawn, Frontier Post, the Times of India and the Huffington Post. He has also appeared on CNN, News 18 and Republic TV to talk about international conflicts and regional politics.

Humayun also teaches political communication to incoming and mid-career civil servants at the Information Services Academy where he is also called to speak in various trainings and workshops.

Kiran Javaid

Kiran Javaid is a journalism lecturer at National University of Sciences and technology by profession and a writer by heart. She is a Commonwealth alumnus and is double Masters by qualification – Masters in International Journalism from UK and M-Phil in Business administration. Imaginative and enthusiastic, she is ready to convert her ideas into written and documented pieces. She initiated her career as a radio jockey and a news anchor from Awaz group of radios ( Pakistan's largest radio network). Along the course of her professional journey she has worked as and educator, as manpower services officer, as a radio jockey and as a copywriter. Currently, she is teaching courses of Digital storytelling, Contemporary issues in digital journalism, News writing and reporting, Broadcast journalism and Audio journalism at Mass Communication department, NUST.

She is also a commonwealth scholarship counselor and an ambassador of Association of Commonwealth universities at NUST. Her area of interest in journalism includes but is not limited to Climate change, gender, minority rights and narrative journalism. Her work has been previously published in Independent Urdu and in international magazines.